Revenue Funnel Template

Lead funnel

Created → qualified → meeting held → sales-qualified. Click a stage to split its intake.

Stage table equivalent of the funnel diagram
Stage	Intake	Advanced	Still pending	Dropped	Conversion to next
Leads created	700	288	73	339	41.1%
Qualified	288	167	23	98	58.0%
Meeting held	167	102	26	39	61.1%
Sales-qualified (SQO)	102	101	0	1	99.0%

339 dropped73 still pending

98 dropped23 still pending

39 dropped26 still pending

1 dropped

Segment

Source

Date range

Cohort in view700 leads · 110 deals

Filters apply to record creation week (Jan 6 – Jun 30) and are applied before every derivation below.

Closed-won ARR

$1.12M

No comparison — no prior 25-week period in the dataset — the window starts at the first week on record

17 deals won · ARR by close week

Jan 6Jun 30

Deal outcomes

No comparison — no prior 25-week period in the dataset — the window starts at the first week on record

Open pipeline by stage

$6.08M

No comparison — no prior 25-week period in the dataset — the window starts at the first week on record

Deals created$1.84M

Discovery$1.93M

Evaluation$1.23M

Proposal$896K

Negotiation$180K

Won ARR by segment

Growth$311K

Mid Market$640K

Enterprise$166K

Median won ACV $39K across the cohort

Bridge between the funnels

99.0%

of SQOs opened a deal record

SQO → deal opened101 / 102

Deals with no lead lineage9

No-lineage deals appear as a side-inflow on the deal funnel. The two funnels do not reconcile, by design.