Sources
Channel quality, not just channel volume: what each source delivers per lead, how its funnel is shaped, and where volume and win rate disagree.
700 leads · 110 deals
$441K
won ARR from Outbound, the strongest channel in this cohort
Won ARR by channel
- Outbound$441K
- Referral$390K
- Organic$129K
- Paid$120K
- Partner$37K
- Events$0
Per-source summary
Click any column heading to sort. Defaults to won ARR, descending.
| Outbound | 138 | 14.5% | 29 | 33.3% | $115K | $441K |
| Referral | 50 | 40.0% | 20 | 58.3% | $39K | $390K |
| Organic | 155 | 14.2% | 22 | 23.1% | $38K | $129K |
| Paid | 207 | 4.8% | 10 | 25.0% | $120K | $120K |
| Partner | 60 | 21.7% | 13 | 33.3% | $37K | $37K |
| Events | 90 | 18.9% | 16 | 0.0% | — | $0 |
Per-source funnel shape
The lead funnel re-derived per channel — bars are stage intake as a share of that channel's leads.
Organic
155 leads
- Leads created155 · 100%
- Qualified64 · 41%
- Meeting held36 · 23%
- Sales-qualified (SQO)22 · 14%
Paid
207 leads
- Leads created207 · 100%
- Qualified66 · 32%
- Meeting held24 · 12%
- Sales-qualified (SQO)10 · 5%
Events
90 leads
- Leads created90 · 100%
- Qualified46 · 51%
- Meeting held26 · 29%
- Sales-qualified (SQO)17 · 19%
Referral
50 leads
- Leads created50 · 100%
- Qualified30 · 60%
- Meeting held25 · 50%
- Sales-qualified (SQO)20 · 40%
Outbound
138 leads
- Leads created138 · 100%
- Qualified55 · 40%
- Meeting held37 · 27%
- Sales-qualified (SQO)20 · 14%
Partner
60 leads
- Leads created60 · 100%
- Qualified27 · 45%
- Meeting held19 · 32%
- Sales-qualified (SQO)13 · 22%
Volume versus quality
Dashed lines are the medians of the plotted values — 114 leads and 29.2% win rate in this view.