Trends
Weekly volume first — one metric per chart, measured against target. Cohort conversion sits below, because it answers a different question.
Weekly volume · is this up or down?
Leads created
How many new leads arrived each week?
vs prior week
+9
Jun 23 vs Jun 16 · +60%
in-progress week excluded
vs target
90%
26.9 avg · target 30 · 5/26 weeks at or above
Leads qualified
How many leads did we qualify each week?
vs prior week
+2
Jun 23 vs Jun 16 · +22%
in-progress week excluded
vs target
85%
11.1 avg · target 13 · 7/26 weeks at or above
Sales-qualified (SQO)
How many leads reached sales-qualified each week?
vs prior week
−3
Jun 23 vs Jun 16 · −43%
in-progress week excluded
vs target
78%
3.9 avg · target 5 · 11/26 weeks at or above
Deals created
How many new deals were opened each week?
vs prior week
+2
Jun 23 vs Jun 16 · +33%
in-progress week excluded
vs target
85%
4.2 avg · target 5 · 12/26 weeks at or above
Deals won
How many deals closed won each week?
vs prior week
0
Jun 23 vs Jun 16
in-progress week excluded
vs target
65%
0.7 avg · target 1 · 10/26 weeks at or above
- Deals won
- Win rate on deals closed that week
- no deals closed · line breaks
Pipeline created
ARR of the deals opened each week, split by segment.
- Enterprise
- Mid Market
- Growth
Weekly volume as a table
| Week | Leads created | Leads qualified | Sales-qualified (SQO) | Deals created | Deals won | Win rate |
|---|---|---|---|---|---|---|
| Jan 6 | 49 | 0 | 0 | 1 | 0 | 0% |
| Jan 13 | 47 | 7 | 0 | 0 | 0 | 0% |
| Jan 20 | 34 | 18 | 0 | 0 | 0 | 0% |
| Jan 27 | 31 | 26 | 0 | 0 | 0 | 0% |
| Feb 3 | 25 | 15 | 2 | 2 | 0 | 0% |
| Feb 10 | 26 | 17 | 5 | 5 | 0 | 0% |
| Feb 17 | 21 | 5 | 5 | 4 | 0 | 0% |
| Feb 24 | 28 | 10 | 7 | 7 | 0 | 0% |
| Mar 3 | 34 | 11 | 3 | 4 | 0 | 0% |
| Mar 10 | 26 | 12 | 6 | 5 | 0 | 0% |
| Mar 17 | 24 | 11 | 3 | 4 | 0 | 0% |
| Mar 24 | 24 | 13 | 6 | 6 | 0 | 0% |
| Mar 31 | 24 | 8 | 7 | 4 | 2 | 100% |
| Apr 7 | 27 | 16 | 3 | 9 | 1 | 33% |
| Apr 14 | 23 | 4 | 8 | 6 | 1 | 33% |
| Apr 21 | 24 | 11 | 6 | 7 | 0 | 0% |
| Apr 28 | 25 | 12 | 6 | 8 | 1 | 17% |
| May 5 | 27 | 10 | 4 | 3 | 5 | 63% |
| May 12 | 27 | 12 | 4 | 3 | 1 | 100% |
| May 19 | 29 | 12 | 3 | 4 | 0 | 0% |
| May 26 | 25 | 13 | 4 | 5 | 1 | 25% |
| Jun 2 | 20 | 8 | 0 | 1 | 2 | 29% |
| Jun 9 | 23 | 11 | 7 | 5 | 2 | 40% |
| Jun 16 | 15 | 9 | 7 | 6 | 0 | 0% |
| Jun 23 | 24 | 11 | 4 | 8 | 0 | 0% |
| Jun 30 | 18 | 6 | 2 | 3 | 1 | 33% |
Cohort conversion · of the leads created in week N, how many ever got further?
Cohort conversion
Each point is a creation week. The value is the share of that week's leads that later reached the milestone, whenever it happened. Recent weeks are still converting, so each series turns dashed once its cohorts are inside its own staleness budget.
- Reached qualified
- Booked a meeting
- Reached sales-qualified
- Went on to win
- still maturing
Reached qualified
Jun 23 is still converting — a delta here would compare two moving numbers
Booked a meeting
Jun 23 is still converting — a delta here would compare two moving numbers
Reached sales-qualified
Jun 23 is still converting — a delta here would compare two moving numbers
Went on to win
Jun 23 is still converting — a delta here would compare two moving numbers
Cohort conversion as a table
| Created week | Leads | Reached qualified | Booked a meeting | Reached sales-qualified | Went on to win | Status |
|---|---|---|---|---|---|---|
| Jan 6 | 49 | 37% | 18% | 14% | 100% | settled |
| Jan 13 | 47 | 53% | 34% | 17% | 0% | settled |
| Jan 20 | 34 | 62% | 29% | 18% | 0% | settled |
| Jan 27 | 31 | 45% | 23% | 16% | 0% | settled |
| Feb 3 | 25 | 32% | 16% | 8% | 0% | settled |
| Feb 10 | 26 | 46% | 35% | 19% | 40% | settled |
| Feb 17 | 21 | 33% | 24% | 19% | 25% | settled |
| Feb 24 | 28 | 43% | 36% | 29% | 0% | settled |
| Mar 3 | 34 | 41% | 29% | 21% | 50% | settled |
| Mar 10 | 26 | 42% | 23% | 23% | 20% | still converting |
| Mar 17 | 24 | 38% | 17% | 8% | 50% | still converting |
| Mar 24 | 24 | 54% | 42% | 29% | 33% | still converting |
| Mar 31 | 24 | 25% | 13% | 13% | 25% | still converting |
| Apr 7 | 27 | 41% | 30% | 30% | 33% | still converting |
| Apr 14 | 23 | 52% | 22% | 9% | 17% | still converting |
| Apr 21 | 24 | 38% | 25% | 13% | 0% | still converting |
| Apr 28 | 25 | 52% | 24% | 20% | 0% | still converting |
| May 5 | 27 | 44% | 26% | 15% | 0% | still converting |
| May 12 | 27 | 44% | 30% | 15% | 0% | still converting |
| May 19 | 29 | 34% | 21% | 14% | 0% | still converting |
| May 26 | 25 | 48% | 28% | 4% | 20% | still converting |
| Jun 2 | 20 | 45% | 30% | 5% | 0% | still converting |
| Jun 9 | 23 | 52% | 22% | 0% | 0% | still converting |
| Jun 16 | 15 | 40% | 0% | 0% | 0% | still converting |
| Jun 23 | 24 | 0% | 0% | 0% | 0% | still converting |
| Jun 30 | 18 | 0% | 0% | 0% | 0% | still converting |